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A construção da legitimidade do empreendedor institucional na revitalização dos polos varejistas de rua
High street retailers play an important role in the vitality of cities. However, due to market changes and the rapid expansion of direct competitors, their survival has been threatened. One of the strategies to reverse ...
Food waste in lower-middle income households: a qualitative analysis of antecedents and a typology of food wasters
This dissertation, based on empirical data collected with 50 nutritional gatekeepers distributed in Brazil (n=30) and the US (n=20), aims to provide an improved understanding of household food waste in the lower-middle ...
Distribution strategies for the base of the pyramid: an exploratory study in Brazil
Access has been one of the main difficulties companies have faced in emerging markets (PRAHALAD, 2005). The capillarity of the market, the existence of small, not professionalized and sometimes informal retailers, the lack ...
Comportamento do consumidor online: perfil, uso da internet e atitudes
The general objective of this thesis is to provide a better understanding of the online consumer behavior. Five specific objectives were set for the purpose. The first objective was focused on scientific knowledge ordination ...