Listagem FGV EAESP - Escola de Administração de Empresas de São Paulo por Título "Do they deserve it? The effect of consumer envy on brand attitude and choice"
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(2018)Envy has become popular as a marketing tool, and marketers are not only trying to evoke envy but also trying to convince consumers to use their products and brands to provoke envy in other consumers, so brands are strengthened. ...