Now showing items 1-2 of 2
Factors influencing supermarket store loyalty
This study focused the supermarket industry and its objective was to measure how much the existence of a program card loyalty in a supermarket, the customer loyalty to this program and the perception of value the customers ...
A influência da qualidade do atendimento na decisão de compra
This research investigates the influence of service quality on purchase decision in the mobile phone retail market, as well as a relationship between the consumer’s previous knowledge of mobile services and the importance ...