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Colecionar: do ideal temático às posses que lhe dão tangibilidade e concretude ao estender o eu (self) do colecionador
This research aims at answering the following research question: which variables interact on the collecting behavior from the consumer perspective? To answer it, the author uses complementary methods: content analyses and ...
O efeito da pressão para comprar na percepção de justiça do consumidor em contexto de venda direta
The main objective of this study was to investigate the effect of perception of pressure to buy in the perception of consumer justice in direct sales. In addition, it also sought an approximation/friendship between salespeople ...
What do you mean by love? Understanding brand love experiences
This study proposes that brand love is an umbrella term for different brand love experiences and proposes a scale to differentiate among them. After a literature review and a qualitative stage, reasons to love a brand were ...