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Conhecimento e afeto ecológico: antecedentes do consumo ecológico
Sustainable development is a multidimensional challenge with implications on all sectors of society. From the marketing point of view, building a significant green market can be of great importance in facing this challenge. ...
A cognitive approach to scent marketing: the effect of odor priming and processing dynamics on consumer aesthetic preferences and choices
Academic research on the effect of scent in marketing and consumer behavior have successfully demonstrated how odors improve cognitive, affective, and behavioral responses of consumers in the marketplace. Little attention ...
The effect of using claim confirming product cues on the product claim credibility: is seeing believing?
The Cue Utilization Theory establishes that all products are made of multiples cues that may be seen as surrogates for the intangible attributes that make up any given product. However, the results of many years of research ...