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O efeito da pressão para comprar na percepção de justiça do consumidor em contexto de venda direta
The main objective of this study was to investigate the effect of perception of pressure to buy in the perception of consumer justice in direct sales. In addition, it also sought an approximation/friendship between salespeople ...
The effects of price on product’s perceived risk and overall benefits in B2B contexts
B2B price scholarship most frequently assumes that organizational purchase is a rational, free-bias activity, in line with theory of choice. Heuristics, such as price-quality effect, are rarely applied in theories, frames ...