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Os impactos da internacionalização e a construção do posicionamento estratégico das empresas brasileiras no cenário globalizado do marketing internacional
The goal of this work is to identify the im pacts of the Brazilian intemationalization process resumed at the beginning of decade of ninety and the construction of the strategic positioning along ali ofhis historical cycles. ...
Planejamento financeiro: levantamento de casos na indústria cinematográfica
This exploratory research aimed to investigate the main mechanisms used in the planning process by the film industry. At this extent, it was realized a multiple case study with four film producers companies, of which three ...
Precificação de ativos sem cotação corrente de mercado na indústria de private equity e venture capital no Brasil
This paper studies the private equity and venture capital market in Brazil, particularly with regard to the valuation methodologies, in order to identify the method that best fits the Brazilian reality to measure assets ...