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Como escolher seu candidato a prefeito e vereador
Trabalho da Fundação Getúlio Vargas com dados das eleições de 2014. Partindo de uma visualização em mosaico (quantitativa), é possível explorar a relação entre candidatos e empresas/pessoas físicas por meio de doações de ...
The role of microfinance for housing repair for low-income households in the United States
Ever since microfinance gained popularity in the United States in the early 1990s, American microfinance institutions (MFI) have been trying to figure out how microfinance fits in the American financial system. Initially, ...
Projetos de pesquisa aplicada - destaques de 2015
(Rede de Pesquisa e Conhecimento Aplicado, 2017)
Luxury strategy of perfume brands in emerging markets: an exploratory study of luxury brands in the perfumes sector in Brazil
In recent years, emerging markets – considered the lead countries of the ‘developing world’ – have been outgrowing developed countries within the scope of the luxury market worldwide. Consequently, these new markets represent ...
Country of origin effect: evidences from European consumers' of a Brazilian fashion brand
This study aimed to better understand the European consumers’ behavior towards a foreign unfamiliar brand from a developing country based on the real internationalization case study of a Brazilian fashion brand (Osklen). ...
Blue ocean strategy in financial services? The case of privatam
The case is meant to give the students an overview about the concept of Blue Ocean Strategy. Throughout the text hints about what this strategy refers to are given. By knowing the traditional strategic concepts – those ...
A study of value transitions in the basal insulin regimen for treatment of type 2 diabetes
Type 2 diabetes is a progressive disease projected to grow tremendously in prevalence. Basal insulin analogues used to be the most efficacious treatment and last step in therapeutic intensification. Today, demographic, ...
The WeTest model of citizens’ integration to water management: designing a pilot of collaborative water monitoring
Water crisis is global and drives huge environmental, social and economic challenges. Human impact on water resources is established. Adaptive policies are attempts to renew water management practices in order to preserve ...
Restrictive measures on capital inflow in Brazil in the OTC derivative market: impact on non-financial firms
In August 2011, the Brazilian government taxed short positions in the foreign exchange (FX) derivative market in order to weaken the surge of post-crisis capital inflow, discourage carry trade strategies on the Real and ...
Telenovelas in Brazil: a dream factory?: producat placement in Brazilian telenovelas
This research analyzes 'telenovelas' in Brazil, with the objective of defining to what extent these popular programs represent a dream factory, literally as an industry that sells dreams and metaphorically in terms of ...