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Os mecanismos de socialização e a criação de valor no relacionamento cliente-fornecedor
(Universidade Federal de São Carlos, 2014-09-01)
This paper aims to investigate the impact of socialization mechanisms for value creation in buyer-supplier relationships. Drawing upon relational view and socialization mechanisms, it is argued that the buyer-supplier ...
Um estudo sobre os significados de consumo associados ao corpo feminino em peças publicitárias de suplementos alimentares
(Escola de Administração da UFRGS, 2011-04-01)
This paper aims to analyze the meanings that are attributed to the female body and are transferred through dietary supplements' advertisements. The body became a research theme for researchers interested in exploring the ...