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    • We sold a million units: the role of advertising past-sales 

      Moraga-González, José Luis; Monteiro, P. K. (Escola de Pós-Graduação em Economia da FGV, 1999-07-01)
      In a market where past-sales embed information about consumers’ tastes (quality), we analyze the seller’s incentives to invest in a costly advertising campaign to report them under two informational assumptions. In the ...