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    • Franchisor-franchisee relationship quality: time of relationship and performance 

      Varotto, Luís Fernando; Parente, Juracy Gomes (Fundação Getulio Vargas, Escola de Administração de Empresas de S.Paulo, 2016-12-01)
      Franchise literature disputes how the relationship between franchisors and franchisees develops over time. Traditional lifecycle theory views relationships following an ascendant curve, in which relationship quality and ...