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    • Crítica e cultura em marketing: repensando a disciplina 

      Faria, Alexandre de A. (Fundação Getulio Vargas, Escola Brasileira de Administração Pública e de Empresas, 2006-10-01)
      The article describes the implementation process of a critical approach in marketing, based on the ontology of critical realism, developed in England and Brazil by a Brazilian researcher. The investigation, inspired at the ...