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    • Bounded creativity: understanding the restrictions on creative work in advertising agencies 

      Romeiro, Alexandre Anderson; Wood Junior, Thomaz (ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em Administração, 2015-03-01)
      The theme of creativity has gained prominence among practitioners and academics, and the emergence of creative industries, which combine creativity and commercial logic, has rendered the topic even more relevant. Creativity ...