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    • Between two worlds: an ethnographic study of gay consumer culture in Rio de Janeiro 

      Pereira, Severino Joaquim Nunes; Ayrosa, Eduardo André Teixeira (ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em Administração, 2012-06-01)
      It is not easy to study socially marginalized groups such as gays, ethnic minorities, and others. This is, however, an extremely relevant topic in the consumer behavior area since the status of members of a modern consumer ...