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    • Is category management in small supermarkets worth the effort? 

      Guissoni, Leandro Angotti; Consoli, Matheus Alberto; Rodrigues, Jonny Mateus (Fundação Getulio Vargas, Escola de Administração de Empresas de S.Paulo, 2013-12-01)
      Category management (CM) is an important tool to strengthen the relationship between manufacturers and retailers. This process has been associated with large corporate retailers; however, some recent researches show that ...