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    • Employer attractiveness from a generational perspective: implications for employer branding 

      Reis, Germano Glufke; Lacombe, Beatriz Maria Braga (Departamento de Administração da Faculdade de Economia, Administração e Contabilidade da Universidade de São Paulo, 2016-03-01)
      This study aimed to identify the employer attractiveness factors prioritized by different generations: Baby Boomers, Generation X, and Generation Y. The survey was conducted with a sample of 937 professionals, working in ...
    • The Pursuit of purpose at work among millennials 

      Soria Rojo, Silvia (2018-06-22)
      Purpose – In the human quest for meaning, work occupies a central position. Most adults spend the majority of their waking hours at work, which often serves as a primary source of purpose and meaning. As the firm’s workforce ...