Now showing items 1-4 of 4

    • Conceitos de classe social 

      Cysne, Rubens Penha (Revista Conjuntura Econômica, 2016-10)
    • The Match-up hypothesis under a social class perspective 

      Silva, João Bernardo Faia do Jogo Ribeiro da (2018-06-20)
      Purpose – The Match-up hypothesis is a concept which suggests that the stronger the match (i.e. the congruence, adequacy), between both a celebrity and a product, the more effective an endorsement will be. In this paper, ...
    • Relativizing honesty: social class and perception of corruption 

      Souza, Juliana Rodrigues de (2018-11-28)
      Does a politician’s social class affect voters’ assessment of how corrupt she is? Economic utilitarian theory posits that the upper-class would have more incentives to behave lawfully and not engage in misdeeds. Nonetheless, ...
    • Renda, consumo e centralidade do trabalho na nova classe média brasileira 

      Noronha, Nayara Silva de; Barbosa, Déborah Mara Siade (Universidade Presbiteriana Mackenzie, 2016-02-01)
      Purpose: Understand the centrality of work for the Brazilian emerging social class, known as new middle class.Originality/gap/relevance/implications: This paper contributes academically, since This paper aims at a recent ...