Now showing items 1-2 of 2

    • Modelagem de probabilidade de Churn 

      Botelho, Delane; Tostes, Frederico Damian
      2010-12-01
      Customer may abandon the organization, despite high investments made by the organization in their prospection and retention, which demands diagnose and understanding. The objectives of this article are threefold: i) to ...
    • Risco de abandono de relacionamento 

      Tostes, Frederico Damian
      2008
      This paper presents a study carried out with customers with credit card of a large retailer to measure the risk of abandonment of a relationship, when this has already purchase history. Two activities are the most important ...