Browsing by Author "Tostes, Frederico Damian"
Botelho, Delane; Tostes, Frederico Damian
2010-12-01Customer may abandon the organization, despite high investments made by the organization in their prospection and retention, which demands diagnose and understanding. The objectives of this article are threefold: i) to ...
Tostes, Frederico Damian
2008This paper presents a study carried out with customers with credit card of a large retailer to measure the risk of abandonment of a relationship, when this has already purchase history. Two activities are the most important ...