Now showing items 1-2 of 2

    • Modelagem de probabilidade de Churn 

      Botelho, Delane; Tostes, Frederico Damian
      Customer may abandon the organization, despite high investments made by the organization in their prospection and retention, which demands diagnose and understanding. The objectives of this article are threefold: i) to ...
    • Risco de abandono de relacionamento 

      Tostes, Frederico Damian
      This paper presents a study carried out with customers with credit card of a large retailer to measure the risk of abandonment of a relationship, when this has already purchase history. Two activities are the most important ...