Now showing items 1-18 of 18

    • Antecedents and consequences of household financial management in Brazilian lower-middle-class 

      Miotto, Ana Paula S. C.; Parente, Juracy Gomes
      2015-02-01
      Through two complementary and exploratory studies - one qualitative and one quantitative - this research aims to understand the ways in which lower-middle-class families in Brazil manage their household finances. The study ...
    • Brasileiro gosta de muvuca?: impacto da densidade humana no comportamento de compra 

      Brandão, Marcelo Moll; Parente, Juracy Gomes
      2012-12-01
      This study investigated how the changes in human density in stores affect the consumers' perception of crowding and satisfaction. Two experiments were conducted to test how shoppers behave in different levels of store ...
    • Comportamento do consumidor em relação aos polos varejistas 

      Parente, Juracy Gomes
      2012
      Pesquisa em foco: Shopping centers ou polos varejistas de rua: comparando as preferências da baixa renda - 2011. Pesquisador: Professor Juracy Gomes Parente
    • Consumer behaviour of the base of the pyramid market in Brazil 

      Barki, Edgard Elie Roger; Parente, Juracy Gomes
      2006-12
      The base of the pyramid (BoP) market has become of increasing importance in recent years. The objective of this paper is not only to identify and describe the distinctive characteristics of Brazilian low-income shopping ...
    • Espaço livre: Juracy Parente 

      Parente, Juracy Gomes
      2010
      Professor Juracy Parente fala de sua carreira nas áreas de marketing e varejo
    • Um estudo dos supermercados no Brasil: uma investigação sobre a demanda de mercado, a fatia de mercado e a área de influência 

      Parente, Juracy Gomes
      2003
      This work is built upon findings of previous studies1 conducted by the author, and aims to offer a contribution to the infant retail theory. We managaed to develop and operationalize the concepts of trading area, market ...
    • Food waste paradox: antecedents of food disposal in low income households 

      Araújo, Gustavo Porpino de; Parente, Juracy Gomes; Wansink, Brian
      2015-11
      This article aims to identify antecedents of food waste among lower-middle class families - a paradox, given the financial constraints this population faces. The importance of this research is evident in escalating ...
    • Franchisor-franchisee relationship quality: time of relationship and performance 

      Varotto, Luís Fernando; Parente, Juracy Gomes
      2016-12-01
      Franchise literature disputes how the relationship between franchisors and franchisees develops over time. Traditional lifecycle theory views relationships following an ascendant curve, in which relationship quality and ...
    • Percepção de crowding no varejo: uma investigação exploratória no mercado brasileiro 

      Brandão, Marcelo Moll; Parente, Juracy Gomes; Oliveira, Beatriz Bastos
      2010-12-01
      The objective of this study is to investigate in an exploratory manner and by means of semi-structured interviews, the perception of Brazilian consumers regarding crowding in discount stores, and how this perception affects ...
    • Perfis de área de influência de supermercados 

      Parente, Juracy Gomes
      2001
      This work aims to offer a contribution to the retailing knowledge in Brazil by integrating theoretical and empirical aspects about Trading Area - an extremely important concept in retailing. The methodology encompasses a ...
    • Propósitos e valores: muito além do lucro 

      Parente, Juracy Gomes; Viotto, Marina Henriques
      2017-04-10
      Condutas mais éticas e transparentes com os clientes, relações com funcionários de mais confiança e objetivos além dos resultados financeiros são três tendências que já começam a fazer a diferença entre os varejistas de sucesso. 
    • Relação turbulenta 

      Parente, Juracy Gomes; Laban Neto, Silvio Abrahão
      2006-10-03
      O conflito parece ser a tônica do relacionamento entre indústria e varejo. De seu lado, aquela reclama da concentração deste último e do aumento de seu poder na negociação de preços. O varejo, por sua vez, questiona a ...
    • Retail evolution model in emerging markets: apparel store formats in Brazil 

      Miotto, Ana Paula; Parente, Juracy Gomes
      2015
      Purpose – The purpose of this paper is to develop a taxonomy to describe and synthesize the retail strategies and store formats in the fast-changing modernization context of emerging markets. It identifies how these different ...
    • A riqueza escondida 

      Parente, Juracy Gomes; Barki, Edgard
      2005-10-03
      Livro discute a necessidade de as empresas mudarem sua mentalidade em relação ao mercado representado pelas populações de baixa renda. Para o autor, a identificação das necessidades do consumidor de baixa renda deve vir ...
    • O varejo de alimentos para consumidores de baixa renda no Brasil 

      Parente, Juracy Gomes
      2008
      Even considering that a vast percentage of the world population is made up by low-income consumers, relatively very little has been researched about the consumer behavior of this market segment. The major objective of this ...
    • Varejo na baixa renda 

      Parente, Juracy Gomes; Barki, Edgard
      2006-10-03
      Empresas atuando no mercado de baixa renda adotam distintas estratégias, dependendo da ênfase que atribuem a preços, benefícios agregados ou proximidade física ao consumidor. No entanto, a escolha da melhor estratégia ...
    • Varejo: desafios e oportunidades em mercados emergentes 

      Barki, Edgard Elie Roger; Botelho, Delane; Parente, Juracy Gomes
      2013-12-01
    • Wasted positive intentions: the role of affection and abundance on household food waste 

      Araújo, Gustavo Porpino de; Wansink, Brian; Parente, Juracy Gomes
      2016
      This qualitative study, grounded theory oriented, identifies familial affection and preference for abundance as major drivers of wasted food in lower-middle income American families. These positive intentions provide an ...